Developing Strong Ledes for Nextdoor.com
Nextdoor.com is your online source for sharing recommendations, uproar and camaraderie with neighbors you’ve never met. No topic has yet proven too miniscule, obscure or personal for this free social network site, which is riper than ever for conversation and inquiry.
It’s up to you to write posts that stand out from the pack. Follow these tips and yield gargantuan returns in the form of thanks and replies on Nextdoor.com today.
Make Your Point
You have like two seconds to grab a reader's’ attention as their eyes scan the page. Playful allusions and carefully crafted hints will only cost you valuable interaction on Nextdoor.com. Make your point straightaway to optimize impact:
- My Cat Was Shot
- Carolina Moses: I found your red purse in the latrine behind Buckley’s
- Help! Opossum found.
Ask a Question
Draw in readers and involve your audience by asking them questions. Put the onus of safety, know-how and social welfare upon the community with a well-worded and direct query:
- Loud intermittent banging sounds from inside shed at 214 Hickory Drive?
- Would someone like to hire my son-in-law?
- Where is the internet?
Implement a Surprise Ending
Make your lede pop with a verbal sucker punch. The unexpected goes a long way on Nextdoor.com and a surprise ending allows your topic to stand out from the boundless doldrum:
- Looking to buy: college student
- Keep an eye out for foxes as there have been many sightings in the north end of town lately and one of them actually ate my niece
- Chicken Sitter
Generate Intrigue
A dash of mystery makes for a flavorful Nextdoor.com post. Pique curiosity and take full advantage of a Nextdoor.com gaper delay:
- For Sale: Craftsman LT1000 riding mower in good condition, some blood, asking $350
- Shady character seen walking again yesterday
- Free!
Maintain Dignity
Above all, remember that Nextdoor.com is an open forum. Allow decorum to inform your headlines and consider the adage “less is more” when generating your lede:
- Free: dog stroller, my dog didn’t like it, mint condition
- ISO a GI Doctor (stop there)